Stop reading about AI.
Start using it.

You know AI matters — you just don't know where to start. We'll fix that in an afternoon.

Book a free discovery call See how it works

Hands-on AI coaching for founders, MDs, and senior teams.
Small groups (max 6). In-person where possible. Based in London.

Product descriptions at scale

Hundreds of SKUs written in your brand voice, not copy-paste.

Email flows that convert

Welcome sequences, Klaviyo flows, follow-ups — drafted in minutes.

Reports on autopilot

Weekly dashboards, investor updates, board packs — no more copy-pasting.

Social content sorted

A month of LinkedIn and Instagram posts from one brief.

50+

execs coached

~10 hrs/mo

saved on avg.

Max 6

per session

What we actually do.

AI Coaching

We pick the right tools for your role, teach you prompt and context engineering (the skill that makes everything else work), and spend 70% of the session on practical examples pulled directly from your business workflows.

4 hours, small group or 1:1. Every session is built around a custom agenda from your discovery call — tailored to your team's technical level. You keep everything you build. Two weeks of WhatsApp support after.

Bespoke Systems

Custom AI workflows for your business. Cowork environments, OpenClaw automations, document processing, CRM workflows — systems that run without babysitting.

Scoped on the call. We build it, configure it for your stack, train your team, and hand it over.

Ongoing Retainer

AI moves fast. We stay on as your advisor — refining systems, onboarding new hires, keeping you ahead of the curve.

From £500/mo. Monthly calls, priority WhatsApp, system updates, and quarterly reviews.

"Ollie changed the way we work in just half a day. The tools we use every day have completely changed!"

Anna, Founder @ JUX Food

"The ability to explain AI in a way that both the most knowledgeable and the least can be engaged — coming away with a far greater understanding of its potential."

John Ferguson, Chairman @ Natalma Analytics

"Practical, client-guided, informative, hands-on, and gave me an appetite for more."

Chairman, FTSE company

Who's coaching you

I'm Ollie.

I studied Data Analytics & Management at London Business School, then spent years leading product at companies like Deel and Kittl — building tools for thousands of users and managing engineering teams.

Now I use AI every single day to build products, run my business, and help others do the same. I don't teach AI as a technology — I teach it as a way to solve business problems faster. The session is hands-on because that's how I learned: by building, not by watching slides.

ollie@aytonlabs.io LinkedIn →

How it works.

Three steps. The first one's free.

Step 1

Free discovery call

30 minutes. We learn about your role, challenges, and goals. You get a custom proposal with a tailored session agenda.

No obligation. We figure out what success looks like for you.

Step 2

4-hour hands-on session

Small group (max 6) or 1:1. You build real AI tools on your laptop, using your own work. In-person where possible.

Zero slides about "the history of machine learning."

Step 3

2 weeks of follow-up

WhatsApp access for questions and troubleshooting as you put your new tools to work.

Most trainers skip this part. Support at your desk is where habits form.

From there, many clients move into bespoke builds or ongoing advisory — ensuring long-lasting adoption across the team.

What it costs.

Discovery Call

Free

30 minutes

We'll map where AI saves you the most time and recommend a next step — even if it's not us.

✓Understand your role & challenges
✓Identify quick AI wins
✓Custom session proposal
✓No obligation

Book a free call

Questions.

Do I need any technical background?

No. If you can use email, you have the skills you need. We start from business problems and work backwards to the right tools.

How is this different from a Udemy course?

Udemy is video content you watch alone. This is hands-on, in-person training — 70% of the time is spent working directly on your day-to-day workflows, so you leave with tools you'll actually use, not notes you'll never open.

What if AI changes after my session?

It will. That's why we teach principles, not button clicks. You'll learn to evaluate tools and build prompts — skills that compound rather than go stale.

Is it for individuals or teams?

Both. We run 1:1 sessions and small group sessions (max 6). Whether it's just you or your whole team, the session is tailored to fit.

What are Cowork and OpenClaw?

Cowork is Anthropic's desktop AI assistant — it works with your files, emails, and documents directly. OpenClaw is a framework for building AI-powered automations. We configure both for your business so they work out of the box.

Is the coaching really worth the investment?

If you save 2 hours a week (most save 4+), that's 100+ hours a year. At any professional hourly rate, that's 10-20x ROI in year one.

Where do sessions take place?

In-person across the UK (London base). Virtual also available. We'll sort format on the call.

Let's figure out where AI saves you the most time.

Free 30-minute call. No pitch deck. We'll talk about your work and recommend a next step — even if it's not us.

Book your free call

Stop reading about AI.Start using it.